I feel like the day is taken far too seriously. It's just the same as any other day and if someone rocks your world, you should tell them this EVERY DAY - not just on one day of the year. To combat this seriousness, I have found some Valentine's Day cards which will (hopefully) make you crack up with laughter rather than feel nauseous:
Personally, I don't need anyone to spend their money on me. Although being sent flowers is always quite exciting... ;) Knowing that someone wants to spend time with you - and you alone - is a far lovelier thing.