Monday 27 January 2014

The NEXT big thing

At work the other day I read an article written by one of our journalists about how the British High Street fared over the festive period. I don't know if you've noticed, but more and more retailers are starting their sales on the lead up to Christmas ahead of Boxing Day. However Next held off until the New Year - a strategy which paid off and as a result, they came out on top. Reportedly their sales were up 7.7 per cent and their online sales, up 21 per cent over the festive period. But having seen their key trends Christmas catwalk, this does not surprise me in the slightest as they had such a strong A/W campaign. Right before Christmas I popped into my local store and found the perfect winter warmers:

NEXT soft to the touch cream jumper
NEXT jumper styled with Boohoo necklace and Zara coat

This cream furry jumper is something a little bit different to the fluffy eyelash sweaters which seem to be everywhere at the moment. Plus I find some of those knits really itch and irritate my skin. White / cream personally isn't one of the most flattering colours on me, but when I touched the material in-store, I fell in love. Softest material ever. I got in my usual size - 8 - but it's a little over-sized so I probably should've gone smaller. It's over-sized, comfy and long line so you can even wear with leggings. It's been perfect for layering with on long commutes and for trips to the cinema where I always feel a bit nippy.

NEXT faux fur collar cardigan
NEXT cardigan styled with Zara coat

The faux fur trim cardigan is similar to one I saw in Topshop once and is nice and cosy layered under my khaki Zara miltary coat. I wore it to Clothes Show Live here and it kept me nice and snuggly when I was coming home from Birmingham and waiting outside in the cold for a very delayed train. Whenever I wear it I feel like a Game of Thrones extra. WINTER IS COMING

I've been really impressed with both items so I'll definitely be keeping an eye out for what Next has to offer in the coming year!


  1. Very interesting to read about that. Would you mind tweeting me a link to that article if it's available? No worries if it isn't! I did think it was strange because surely then everyone's presents would end up being sale items?! I must admit, I don't shop in Next and have never understood the hype over the Boxing Day sale. Maybe because during the year it never catches my eye? Anyway, the cardigan IS very GoT-esque! I'd feel quite boss wearing that.

    Jade | The Jade Aesthetic

    1. Yep, I'll see if it's still up on the website and will send your way :) x x

  2. Oh I love that jumper, it's just gorgeous

    Please come check out my latest post if you have time :)

    Fragile Bird |



  3. I don't really shop in NEXT at all to be honest but that cream jumper is gorgeous :) x

    1. I hadn't in a while, but after my last shopping trip I'll definitely be heading there more often! x x


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