Blogs can make the simplest of garments highly sought after when your favourite blogger features it and shows you The Way to wear it. Cue a mad dash to Topshop / Primark / wherever it is to locate said item. It can then go one of two ways:
1. You’re not the only one lusting over it – hence this item has now sold out *boo!*
2. You give in to temptation, find it and buy it, feeling very pleased with yourself. That is until the next time you’re out - wearing it - and you spot your twin on the bus. And on the train. And in Starbucks. And you find many more clones around town. Gorgeous high street clothing? Yes. Unique with your own sense of identity? No.
If you truly want to be unique and own a one-of-a-kind garment that is unlikely to be seen all over the place, try the vintage section at yayer.co.uk. Click on whatever takes your fancy and 9 times out of 10, you’ll find “ONLY 1 IN STOCK!” on display.
You can click “add to bag” and be rest assured that you won’t see many dresses / jumpers like these around. And usually at around £30 a pop, these are prices that won’t have you filing for bankruptcy. Chunky knits from certain high street stores can be £10-15 more expensive at least. You are essentially paying extra money to look like everyone else. Visit Yayer today and pay less for something a little more unique.
Although there are many other rival websites and LookBooks out there, Yayer has a LookBook that holds its own. Despite the busy backgrounds and splashes of colour featured, the garments aren’t overshadowed and still stand out. Now that’s impressive.
What’s also nice about Yayer’s LookBook is that their models are normal looking. That is to say healthy looking instead of scarily skinny. And minus the haunting, hollow cheekbones seen on so many supermodels today. Normal and healthy is good. Yes, the models used are still insanely pretty, but their “normalcy” works here. It means that our attention is on the clothes – not on the how-do-they-do-it? beauty of the models.
Right, I have blabbered on for long enough about my love for Yayer. I feel that I must share the beauty that is their collection with you all so you can see for yourselves. Here are my favourite items currently on the website:
Bamboo Bird Drape Shirt - £24.00
This is the perfect day to night transition piece.
I would wear it with shorts during the day and a dress underneath for a night out.
I would clinch it in at the waist with a belt and team with wedges.
Striped City Maxi Dress - £38.00
This dress is just perfect for lazy, summer days spent in the park.
I can imagine myself wearing this to a picnic with friends.
I would wrap a shawl around my shoulders once night fell.
Georgia Navajo Cardigan - SOLD OUT!
Another great transitional piece for spring / autumn
where it's a bit chilly, but not cold enough for a coat.
I would team this with a long turquoise necklace for a splash of colour.
And maybe some feathers to play up the tribal / native style.
Native Fringe Cape - £20
A cape / shawl like this would be perfect for the picnic I alluded to earlier.
The wine colour is divine and it looks perfect styled with relaxed, boho style hair.
Again, I would incorporate some turquoise for a bit of colour contrast.
Some pieces have sold out but that’s to be expected really. After all, the styling on their website is done to perfection. Slouchy, chunky knits teamed with shorts, tights and the oh-so-hot-right-now hat of the moment. There’s no faulting it. With gorgeous garments like these on offer, I’m not surprised that they sell out quickly.
But don’t just take my word for it – check out the website for yourselves. For a gorgeous selection of modern and vintage pieces, visit: www.yayer.co.uk
...I have recently just joined Twitter myself. Come find me: Lucy_Angele
What do you think of Yayer?